Strategy, creative, print production, and mailing — fully in-house through VeraData and Faircom New York.
What Donor Science™ Modeling Delivers
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Average reduction in the cost to acquire a new donor
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Increase in the number of people clients can profitably prospect
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Response rate lift among high-potential donor segments vs. lowest-ranked prospects
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PLACEHOLDER: Retention or upgrade stat from a client engagement, e.g., sustainer conversion lift or mid-level identification accuracy
Featured Case Study
Client’s Name
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What We Did
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What We Do
Predictive Modeling
Custom multivariate models built on your donor file and VeraData’s 20+ year analytical database. We score donors on acquisition likelihood, second-gift propensity, sustainer conversion potential, upgrade readiness, lapse risk, and reactivation probability — so every campaign targets the donors most likely to respond.
Creative
Copy and design is developed by direct response specialists who know how to move a donor from the outer envelope to the reply card.
Data & List Management
In-house modeling and list hygiene goes through VeraData’s analyst team so you’re mailing the right people, and not just more people.
Personalization
Data-driven personalization at the package level: variable copy, variable imagery, variable asks, built around individual donor behavior.
Print Production
We offer full in-house print production from digital and offset printing to lettershop, commingling, and mail entry.
Testing Structured
A/B testing is built into every program, so you’re always learning — offer testing, format testing, carrier envelope testing, and more.
Fulfillment & Logistics
We manage the full production cycle from approval through mail date, with production timelines that don’t leave your revenue on the table.
